Billy is the Co-founder and lead auto broker of True Price, combining over 20 years of sales experience with a passion for making car buying effortless and enjoyable. As the Co-founder and Lead Auto Broker, he is at the forefront of our mission to provide exceptional auto brokerage services. From crafting engaging TikTok content to negotiating top deals and offering insightful consultations, Billy ensures that every aspect of our service is delivered with excellence.

As a co-founder and the backbone of True Price, Shekinah plays a pivotal role in the smooth functioning of our auto brokerage services. With a decade of sales experience, Shekinah ensures that every aspect of our operations is handled efficiently, from initial customer contact to coordinating deals and managing the behind-the-scenes logistics. Her expertise in scheduling, customer relations, and financial coordination supports our mission to deliver a seamless and stress-free car-buying experience.

With over a decade of experience in sales, management, and finance, Rich is a cornerstone of True Price. As an Auto Broker and Financial Specialist, he brings a wealth of knowledge and a keen financial knowledge to ensure that our clients get the best car deals possible. Rich’s role involves not only handling complex negotiations and providing insightful financial guidance but also supporting our clients through every step of the car-buying process.

Brianna Brasher is a Deal Negotiator at True Price Auto with 15 years of experience in the sales industry. She specializes in negotiating automotive deals, using her extensive knowledge and expertise to achieve optimal outcomes for her clients. Brianna is known for her strong communication skills and dedication to providing an exceptional customer experience.

Joseph Tucker, a North Idaho native, is a seasoned automotive professional with 14 years of experience in sales, management, and leasing. He began as a top-performing sales associate and progressed through leadership roles, culminating in general manager positions and expertise in various automotive transactions. Joseph's focus on building strong customer relationships is key to his success, viewing clients as partners for a long-term benefit.

Jake, True Price's lead web expert, manages the company's online presence, from development and design to maintenance and troubleshooting.  He ensures a user-friendly, functional, and updated website, optimizing performance and customer experience.  Collaborating with other teams, he integrates digital marketing strategies to align with True Price's branding and goals, maintaining a smooth digital infrastructure.